When the press looks at games, what they see is a multibillion dollar industry filled with glitzy graphics, interactive stories and armies of geeks in huge sweatshop teams laboring for long hours to create the Next Big Thing. And to be sure, that's a fair description of the modern digital games industry today. But it's a remarkably incomplete view of what games are, how they've become a major cultural force - and how and where innovation and growth in the field can be sustained.